Unmarked

Major Field Test

MBA

$2$Tim

Postal services around the world have shifted their emphasis from delivering letters to providing other services. Written and printed messages are often being replaced by more immediate and relatively cost$-$free digital messages, from faxed messages to e$-$mail messages to text messages. Digital messages have replaced many traditional paper$-$based messages. This scenario illustrates the general concept of

A$)$ design innovation

B$)$ digital innovation

C$)$ incremental innovation

D$)$ disruptive innovation