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uppose that Kate Spade is interested in expanding its product line. The company egan the new product development process about 1 2 months ago. The

uppose that Kate Spade is interested in expanding its product line. The company egan the new product development process about

12

months ago. The test narketing results have been favorable. What phase should they enter next?

Business analysis

Commercialization

Concept testing

Product development

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