URGENT

Remember the small Italian restaurant in the Greenwich Village neighborhood of New York City from Unit 38? The owners are now trying to select a mobile media advertising vehicle for an upcoming campaign for their "Italian Wine Month" promotion. They have identified several opportunities by searching online. These are: A banner ad on the Village Voice mobile website. The banner ad can include flash animation and be placed on the top and bottom of the page. A text message alert sent to 1,000 Village Voice subscribers who have opted in to receiving text messages about restaurants. The message consists of 125 characters. A mobile display ad on the Google mobile search site sent to adults who live in New York City A text ad on the Google mobile SERP page using the keywords "Italian Restau- rant" and limited to adults in New York City. ' . 1. Complete the table below, calculating the estimated clicks per ad and the cost per click for the Village Voice opportunities, along with the estimated clicks for the Google opportunities Click- Estimated through clicks Cost Vehicle rate per ad per click Cost Impressions 3.0 Ad on Village Voice $1,400 for 100,000/month mobile website ad at top of site $1,000 for 100,000 month 1.3 ad at bottom of site