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Urgent! urgent please! Marketing case study, From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted

Urgent! urgent please!

Marketing case study, From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines. When Shake Shack went public on January 30, 2015, investors displayed a similar enthusiasm. Opening day investors bid up the $21 per share offering price by 118% to reach $45.90 at closing bell. By the end of May, investors were paying $92.86 per share. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth? The case provides extensive information on Shake Shack's marketing, competitors, operations and financials, allowing instructors to weave a wide variety of factors into a valuation of the company.

1 Please explain the role of the sympathetic nervous system in the gastrointestinal tract.

2 What is the difference between a submandibular salivary gland swelling and swelling of a salivary lymph node?

3 How does Barrett's oesophagus develop?

4 Is it recommended to treat asymptomatic endoscopically diagnosed reflux oesophagitis with acid suppression and/or antireflux measures?

5 Is it recommended to give a young patient, diagnosed endoscopically to have mild reflux oesophagitis, life-long proton pump inhibitors (PPIs) to prevent the development of Barrett's oesophagitis?

6 Is it safe to give a patient with reflux oesophagitis who is on proton pump inhibitors (PPIs) for treatment of acid suppression, aspirin in antiplatelet doses (75-325 mg per day)?

7 Does a combination of magnesium and aluminium hydroxide salts, taken as antacid for reflux oesophagitis, have serious long-term adverse effects

8 In the treatment of reflux oesophagitis with a proton pump inhibitor (PPI), should the PPI be life long or given for 4-8 weeks, as mentioned by the drug manufacturers?

9 Would a patient who suffers with reflux oesophagitis as a result of a hiatus hernia, and who is not responsive to proton pump inhibitors (PPIs), benefit from a highly selective vagotomy?

10 1. What are the causes of belching and what appropriate drug can be used? 2. What are the effects of smoking on the gastrointestinal tract and what is its role in peptic ulcer disease?

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