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USAA, an insurance company for military families, asks employees to identify with their customers. According to BusinessWeek, their initial training involves reviewing deployment letters like
USAA, an insurance company for military families, asks employees to identify with their customers. According to BusinessWeek, their initial training involves reviewing deployment letters like the ones soldiers get telling them to get their affairs in order before reporting for duty on a specific day and time, eating MREs (meals ready to eat) like the ones soldiers eat, and reading real letters from soldiers in the field to their families back home. At USAA
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