Question
Use a minimum of 2 models /tools such as Miles and Snow typologies, VRIO model, Porter's 5 forces and Business portfolio analysis, to critically analyze
Use a minimum of 2 models /tools such as Miles and Snow typologies, VRIO model, Porter's 5 forces and Business portfolio analysis, to critically analyze and describe current strategies of the Apple to control external challenges. Evaluate how is its current strategy affecting organizational performance?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
