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Use an emotional appeal when the Question 14 options: product is expensive; long-lasting; or important to health, security, and financial success. product is inexpensive, short-lived,
Use an emotional appeal when the Question 14 options: product is expensive; long-lasting; or important to health, security, and financial success. product is inexpensive, short-lived, or nonessential. reader is comparing similar products from other companies. reader has a college education
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Survey of Accounting
Authors: Thomas P. Edmonds, Frances M. McNair, Philip R. Olds, Bor Yi
3rd Edition
978-1259683794, 77490835, 1259683796, 9780077490836, 978-0078110856
