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Use Internet search for new product fails. Each first post by students should be a distinct example from the rest of the other product fails
Use Internet search for new product fails. Each first post by students should be a distinct example from the rest of the other product fails mentioned. Summarize for the group what happened (include links to sources used, embed photos if possible) and suggest, write ways marketing research could have prevented the failure to gain market acceptance. For example, was the management decision problem wrong? Was the research design appropriate, i.e. would you recommend, say, more exploratory research? If so, why?
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