Use of bullet points, images, graphs, and tables is encouraged.

 

1. Who are the target markets? Make a Target Market Profile/Persona for the primary, secondary and tertiary target markets.
2. Describe the PRODUCT and its benefits - Why should the customer buy this product?
3. Describe the PLACE where the product is available - there will be more than one PLACE, so be sure to mention several (For example: Specific retail stores, specific Social Media Platforms, Websites)
4. Using the materials in Week 5 - Explain the PRICING STRATEGY for your product and give examples from your research
5. How does the company PROMOTE this product? Explore several forms of PROMOTION and include them in your answer
6. The order of the 4 P's matters - Explain why? Put the 4 P's in their correct order
7. Use of images - visuals including graphs, charts and tables
8. Overall clarity of the report - and professional presentation

 

Grading Rubric:

Area of Focus:	Excellent: Fulfills all expectations, is detailed, accurate and well presented. With a clear vision of the marketing mix. (8-10)	Good: Shows a clear understanding of what is expected and covers the points well. (5-7)	Satisfactory: Covers the bases but lacks detail and vision (3-4)	Poor: Either missing or incomplete and shows no vision (0-2)
Target Market Profile PRIMARY (Demographics, geographics, psychographics, behaviouristics)
Target Market Profile SECONDARY (Demographics, geographics, psychographics, behaviouristics)
Target Market Profile TERTIARY (Demographics, geographics, psychographics, behaviouristics)
Product
Place
Price
Promotion
Order of the 4 P's and why?
Use of images, graphs, tables, and creative layout
Clarity and professionalism
Total: max 10