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Use secondary data to learn the size of the U.S. golf market (either number of golfers or rounds played) and to profile the typical, average
- Use secondary data to learn the size of the U.S. golf market (either number of golfers or rounds played) and to profile the typical, average golfer.
- Show your findings. What do they say about the market market- define and discuss.
- Can secondary data address questions related to changes and trends in the U.S. market? Why? Why not?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
