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Use SimilarWeb.com to compare the Google Merchandise Store (www.googlemerchandisestore.com/) with a similar type of website. NOTE: Refer to SimilarWeb Getting Started Guide prior to attempting

Use SimilarWeb.com to compare the Google Merchandise Store

(www.googlemerchandisestore.com/) with a similar type of website.

NOTE: Refer to SimilarWeb Getting Started Guide prior to attempting this project.

1. Why did you select the other website as the competitor to the Google

Merchandise Store? Provide your justification and reasoning for doing so.

2. Compare the key engagement metrics

3. Compare the traffic sources

4. Provide a list of action items to the marketing team based on your competitive

analysis.

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