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Use the five-step decision-making process discussed in Chapter 1 to analyze the following situations and recommend a course of action. Yo ur friend is a
Use the five-step decision-making process discussed in Chapter 1 to analyze the following situations and recommend a course of action. Yo ur friend is a two-time winner of the Ironman Arizona Triathlon (2.4-mile swim, 112-mile bike nd 26.2-mile run). He is also a popular and well-known marathon runner throughout the outhwest. He has asked you to design a Web page to promote the sale of a wide variety of ealth products, vitamins, food supplements, and clothing targeted at the athletes training to articipate in the triathlon. The products will carry his personal trademark. However, much of the nformation on the Web page will include discussion of his personal success in various triathlons , s in which he has competed. Many of these events have corporate sponsors and arry their own trademark. He has asked you if there are any potential trademark issues with his marketing plans. What would you do
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