Use the following prompt below to elaborate preliminary report on the Garmin watch. 2page

#2: Product Review/Buyer Analysis - Ashlesha and Gagan A description of the product/service that is the focus of your campaign plan. Emphasize the product's strengths, weaknesses, key benets, brand image, and other relevant factors to understand the product's or service's performance and place among its category competitors. Also, there should be an identification of the various market segments, the product's user prole, and a description of the consumer decision process for the product and the important factors inuencing a brand selection. Who buys the product or service? Who is the decider? Who are the inuencers? What demographic, geographic, psychographic, and behavioral factors inuence the buying decision? Do extended or limited problem-solving characterize the buying behavior? Is the product/brand a high-involvement or low-involvement purchase? in short, what are the key factors that influence buyer behavior for this product or service