USE THE FOLLOWING QUESTIONS AS A GUIDE TO FORMULATE YOUR MARKETING PLAN. You are the Global Marketing Manager for DeBeers. Your task is to design a Global Marketing Plan for the company which will continue its growth in the market. The strategic moves that DeBeers makes can transform the market as it is the dominant player. 1. Do an Environmental Analysis for DeBeers with special focus on market changes and trends and competitors. You can use the Plan Preparation presentation for this purpose. (5 marks) 2. What are the different segments in the diamond market? (3 marks) 3. Clearly define your target market. (5 marks). a. Determine the size/potential of the target market in dollars. Show your calculations. Use data from the case only. (15 marks) 4. What are the market drivers and market enablers for DeBeers specifically in the US market, the largest market? How did they change over time? (10 marks) 5. What will be the Objectives of your plan? (3 marks) 6. What Target Global Marketing Strategy will you use to achieve the objectives (do not confuse strategy with marketing mix plans)? (8 marks) 7. What Global Positioning Strategies will you employ? (7 marks) (don't give ideas please give me a proper answers) FILE IS TTACHED