use the outline and the reference below to develop a detailed report. The report must include heading, introduction, body, conclusions, recommendations and references.

note: remember to use the information on the outline.

scenario

Manitoba-based Richardson International is one of Canada's leading and most diversified agricultural companies. One of its lines of business, Richardson Milling, is the largest miller of oats in North America. Recently, VP of Business Development Cory Bohatenko has been asked to submit strategic proposals to senior management for growing the current business. Your manager, Cory Bohatenko, has asked you to join the team that is creating new growth proposals for senior management because you have already done some research about the size and growth potential of the food processing industry in Canada.

Using some of the informal and formal research methods mentioned in Chapter 3 (for example, questionnaires and Internet research) persuade Cory?in a short informational report?that Richardson Milling should create a new division, Richardson Food Processing, to take Richardson Milling's milled oats and produce products (for example, granola bars) to sell directly to retailers.

As part of the Richardson Milling research project discussed, create an outline before you draft your report to Cory. Cory has just mentioned that he would like you to present your ideas to the executive team at a departmental meeting at the end of the week.

outline

I. Introduction A. A synopsis of Richardson Milling and Richardson International B. The report's goal is to suggest the establishment of a new division called Richardson Food Processing. C. The significance of diversifying into food processing and selling to retailers directly

II. Analyses of recent business A description of Richardson Milling's role as the biggest North American oat miller B. Market developments and expansion prospects in the food processing sector, particularly for oat-based goods C. Market differentiation potential and the competitive environment

III.Benefits of the Richardson Food Processing Division A. Product portfolio diversification and expansion B. increased market penetration and income generated by selling to retailers directly C. improved chain of command and branding potential

IV. Consumer Demand and Market Research A. Consumer demand and preference research for oat-based products B. Potential product offerings (like granola bars) and market demand for those products C. Analyzing the buying patterns and demographics of the target market

V.Feasibility and capability of operations A. Evaluation of the infrastructure and milling capabilities currently in place B. determining the additional resources that are required for food processing C. Risk assessment and operational problem mitigation techniques

VI. Projections and the ability to make money Financial evaluation of the capital necessary to construct Richardson Food Processing, part A B. Estimated revenue and profitability based on product offerings and market research C. Breakeven and return on investment (ROI) analysis

VII. Recommendations A. Strong support for establishing a division for Richardson Food Processing B. Detailed implementation procedures with a timetable and resource allocation C. addressing any doubts or objections that may exist, and offering remedies

VIII. Concluding A summary of the main benefits and reasons for establishing Richardson Food Processing B. Reiteration of this expansion's strategic relevance C. urging senior management to move through with the suggested initiative

IX. References A. Cite pertinent sources and references in accordance with the instructions in Chapter 8 of Guffey, Loewy, and Almonte's "Essentials of Business Communication" (2021).

ESTABLISHING RICHARDSON FOOD PROCESSING DIVISIONINTRODUCTION Richardson International set up a new branch of Richardson Milling, named 'Richardson Food Processing'. The goal of this branch would be to use the existing knowledge of oat milling to create value-added oat-based products, like granola bars, for sale to retailers. This new division would help Richardson International capitalize on the growing opportunities in the Canadian food processing industry and the evolving market dynamics.ANALYSIS OF RECENT BUSINESS Richardson Milling is the leading North American oat miller due to its strong oat processing capabilities. This report examines the food. processing sector, With a focus on oat-based products, to identify areas of potential growth and market differentiation, as well as gauging the competitive environment. BENEFITS OF RICHARDSON FOOD PROCESSING The establishment of the Richardson Food Processing Division brings forth several significant advantages Firstly, it provides a means to diversify Richardson Milling' 3 product range reducing dependence on conventional oat sales This diversification creates opportunities for expanding market presence and boosting revenue through direct engagement With retailers. Additionally, it strengthens the company's supply chain management and branding capabilities, enabling a more cohesive and strategic market approach. Consumer Demand and Feasibility and Financial Market Research Evaluation A critical element in establishing A crucial aspect of this initiative is understanding consumer preferences and Richardson Food Processing is the demand, involving extensive research financial evaluation, divided into into oat-based products. This analysis identifies potential offerings like granola three parts. Part A assesses the capital bars and assesses market demand, while required for constructing the new also considering buying patterns and demographics within the target market to division. Part B offers estimated ensure alignment with consumer needs. revenue and profitability projections Additionally, a thorough evaluation of Richardson Milling's existing based on identified product offerings infrastructure and milling capabilities is and market research. Lastly, Part C conducted to ensure the new division's feasibility. This assessment determines includes a breakeven analysis and a the additional resources needed for food return on investment (ROD) processing and includes a comprehensive risk assessment and mitigation strategy to assessment, offering insights into the address potential operational challenges financial viability of the proposed effectively. initiative.RECOMMENDATIONS AND CONCLUSION Recommendations The report. strongly recommends establishing the Richardson Food Processing Division, supported by a comprehensive and optimistic analysis. To ensure successful implementation, the proposal includes detailed procedures with a clear timetable and resource allocation. Additionally, the commitment to address any potential doubts or objections and provide necessary remedies underscores the readiness for a smooth transition. Conclusion The establishment of Richardson Food Processing is viewed as a strategic opportunity for Richardson International. This move aligns with evolving market trends and presents various advantages, such as diversification, enhanced revenue potential, and improved brand positioning. The report strongly encourages senior management to embrace this initiative, emphasizing its strategic signicance and the substantial growth potential it offers