Use the Read-Think-Wonder thinking routine to guide you in your peer critique of the posted milestone deliverable attached.

1. READ and review the Milestone deliverable submitted by your classmates.
2. THINK and WONDER:
   • How well does it meet the requirements established in the assignment? What makes you say so?
   • If you were the client, what questions or comments would you have regarding this piece of the plan?
   • What are three ways that this piece could be more effective?

Refer also to this tip sheet on how to comment on discussion postings [Google Doc].(Links to an external site.)

A few notes from the prof:There were some very different approaches to this assignment, which is no surprise. One tool you can use for guidance is the sample Marketing plan in Appendix A of your text. I believe that is mentioned in some of the assignment materials. Here are some other thoughts before you do your critique:

• Refresh yourself with Appendix A. and use that as a model.
• Also, ask yourself whether this first piece of the marketing plan is actionable--can you actually develop a plan that meets all of these goals and objectives, or is there just too much, or not enough? Is it too vague, or too specific to be useful?
• Is it clear and concise? Can a client follow it easily?

Suggested word count:

Your initial discussion posting should be about 200 words. Your response postings should be about 100 words each. Provide evidence to support your claims.

Deliverable:

Prof. Robert Fiddler BLHS-299-101 By: Team 1 (Alice Slinsky, Coumba Diouf & Jae Eun James Kim)

Company Description & Strategy Focus
Company Info:	Company Name:	Specialized Landscape Management Services, Inc.
	Company Size:	Small Enterprise	Industry:	Construction
	Product/Services:	Landscaping and other Related Construction Services
Slogan:	Slogan No. 1: "We do not just think of ideas, we make them happen." Slogan No. 2: "We'll come to you, we'll make it happen, we're committed."
Company Mission:	To provide a full range of superior landscaping services to clients in the Los Angeles Metropolitan Area. To provide expert landscaping and lawn maintenance services at an affordable cost to its consumers. To provide experienced and dedicated personnel to accommodate, implement, and complete the requests of the consumers and clientele. To enhance the constructional, environmental, and societal elements of the area through its operations.
Company Goals:	Financial:	To generate a revenue of $4.5 Million, which was an average annual revenue stream before the Great Lockdown To maintain its expenditures at a controllable level in case of another unforeseen lockdown. To conjugate adequate funds required for the operations for the current fiscal year and forward due to the losses sustained from the year prior. To maintain and carry out its $15,000 Marketing Budget for 2021 to continue its Marketing Strategies.
Company Goals:	Non-Financial:	To restore the company's portfolio and partnership state to its pre-pandemic periods. To further establish partnerships with local governments and enterprises to expand its business operations. To re-engage with the recurring and create new customer relationships with general consumer groups that were not able to renovate last year. To continue its Corporate Social Responsibility-related activities, which includes free-of-charge constructions.
Core Competency:	Strong history of creating appealing landscapes, trees and lawn care, hardscaping, and irrigation among many activities. Licensed-personnel group that has a long record of working together with the local governments and various enterprises. Being able to operate in various areas of Southern California due to their long history of working within the region for more than 25 years.
Sustainable Competitive Advantage:	A non-corporate-related family business that better appeals to the general consumers while not being too overwhelming with their presence. A pool of Government-certified landscaping and other related professional experts that could provide their services to government-related projects A company with a strong record of maintaining strong relationships with the local government and various enterprises through the past completed projects. An ability to accommodate various types of projects as the company is not solely concentrated on offering services to larger projects.