Use the Riordan Virtual Organization and the company Star bucks for this assignment.

• Decide which competitive advantages Riordan has in common with Starbucks, and estimate which competitive strategies Riordan could use to improve innovation and sustainability of business operations both in the United States and in the global market. Please be very thorough on the information. At least 400 words that are in your own words. I will be running a checker on this answer so I will not take anything that is plagiarized or copied from the internet. Please elaborate the information given here on the bottom and compare it with Starbucks.

Riordan company has the following advantages in their area of operation:

1.They have a wide customer base since they manufacture a variety of products namely: plastic beverage containers plastic fan parts as well as customized plastic bottles, by having a variety of products they can easily tap into different market segments thus widening their profit margin and customer base.

2.Their wide capital base shows their financial stability thus they are able to meet the demands of their customers in the various segments.

3.The organization has been in existence since 1991 thus they have developed brands that customers can resonate, being in existence in the market for a long period can be used by the organization to influence their customers to be loyal to their brands through competitive advertising, the organization is also well versed with the market thus have advantage of knowing how to respond to changes in the market.

4.Their mission and vision statements take the direction of solving the market problems, meeting customers needs as well as catering for the welfare of the employees by giving them attractive payment packages. The organization has the potential of attracting the most qualified employees thus giving them an advantage over their rivals.

5.Investment in research and development of their products is another way of developing new products that meet the changing needs of customers.

A number of strategies could be used to improve the current operations, for example they could use franchising or merges with other organizations to acquire new markets as well as limit competition from other organization.

Competitive advertising is another way that this organization could use to stay ahead of other organizations in the same field, however they should be cautious of their growth strategy because if it continues without being checked could be the reason they fail.