use the SFAS table to do the analysis about the opportunities of Nike company

Page 0MB 0 ZOOM + 23 innovation, and distribution effectiveness and efciency which in turn enable Coca-Cola to maximize the power of its scale and brand value. Opportunities Coca-Cola's primary product lines and top brands are mostly carbonated sodas and sparkling avors. In view of the changing consumers' taste, Coca-Cola has a great opportunity to expand its product lines and gain market share in other nonsoda beverages. For instance, currently Coca-Cola has a very small position in hot, nonalcoholic beverages such as tea, coffee, and dairy products. In addition, despite being the number one share position globally in all categories of nonalcoholic ready-todrink (NARTD) beverages, most are in sparkling drinks. Coca-Cola sees long term opportunities in gaining leadership positions outside of sparkling beverages in the majority of markets (The CocaCola Company, \"Strategy\"). Apart from opportunities in the expansion of product categories, developing and emerging markets also present enormous growth and expansion opportunities for Coca-Cola. According to the Coca-Cola Company's webpage, while the emerging and developing world represent approximately 80% of the world's population, only 30% of beverages are commercialized And out of those 30% commercialized beverage markets, Coca-Cola's share position is only about half of what it is in the developed world (\"Strategy\"). In addition, consumers in the emerging and developing world are less sensitive to health concerns and issues surrounding sugary drinks when compared to the developed world, enabling Coca-Cola a better advantage in marketing its agship sparkling products. Exhibit 1 External Factors Weight Rating Weighted Score Comments Oppunitunities Global e-Commerce Market 0.20 4.6 0.92 Revenue growth Launch Of New Products 0.US 5.0 0.25 owth Integrate data from all sources 0.10 3.1 0.31 Acquisition of Datalogue Partnerships 0.10 3.9 0.39 Partnership with Florida A&M Athletics