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Use the spreadsheet model that you developed in Exercise 1 5 . 1 1 , part a , for this exercise: Use the spreadsheet model

Use the spreadsheet model that you developed in Exercise 15.11, part a, for this exercise: Use the spreadsheet model that you developed in Exercise 15.11, part a, for this exercise:
Click here for the Excel Data File
a. Use the data table to show the impact of the number of new customers acquired ranging from 20,000 to 30,000 with 1,000-
customer increments on the total costs and total increase in profit of the referral program. What are the total costs and total profit
for acquiring 28,000 new customers?
Total cost
Total profit
b. Use Goal Seek to find out the number of new customers needed for the referral program to break even.
Note: Round your answer to the nearest whole number.
Number of new customers c. What does the average customer annual spending need to be in order to achieve $5,000,000 in profit from the referral program,
assuming 25,000 new customers are acquired through the referral program? Now reevaluate this question by taking into account
the fact that 10% of the customers acquired through the referral program would have become customers of the credit card company
even without the referral program.
d. Use the original assumptions for the spreadsheet model to compare the following three scenarios. Which scenario will yield the
highest profit from the referral program? What is the highest profit?
Click here for the Excel Data File
a. Use the data table to show the impact of the number of new customers acquired ranging from 20,000 to 30,000 with 1,000-
customer increments on the total costs and total increase in profit of the referral program. What are the total costs and total profit
for acquiring 28,000 new customers?
Total cost
Total profit
b. Use Goal Seek to find out the number of new customers needed for the referral program to break even.
Note: Round your answer to the nearest whole number.
Number of new customersc. What does the average customer annual spending need to be in order to achieve $5,000,000 in profit from the referral program,
assuming 25,000 new customers are acquired through the referral program? Now reevaluate this question by taking into account
the fact that 10% of the customers acquired through the referral program would have become customers of the credit card company
even without the referral program.
d. Use the original assumptions for the spreadsheet model to compare the following three scenarios. Which scenario will yield the
highest profit from the referral program? What is the highest profit?
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