Use the table and Calculate the importance of the different attributes.

1 U-U {"_,-U; Attribute Level Utility (part-worth) t-value Price $23,000 $25,000 $27,000 $29,000 Toyota Volkswagen Saturn Kia 2.10 1.15 -1.56 -1.69 0.75 0.65 -0.13 -1.27 14.00 7.67 10.40 11.27 5.00 4.33 0.87 Brand 8.47 Horsepower -2.24 1.06 14.93 7.07 Upholstery 220 HP 250 HP 280 HP Cloth Leather Yes No 1.18 -1.60 1.60 7.87 10.67 10.67 4.53 4.53 Sunroof 0.68 -0.68 1 U-U {"_,-U; Attribute Level Utility (part-worth) t-value Price $23,000 $25,000 $27,000 $29,000 Toyota Volkswagen Saturn Kia 2.10 1.15 -1.56 -1.69 0.75 0.65 -0.13 -1.27 14.00 7.67 10.40 11.27 5.00 4.33 0.87 Brand 8.47 Horsepower -2.24 1.06 14.93 7.07 Upholstery 220 HP 250 HP 280 HP Cloth Leather Yes No 1.18 -1.60 1.60 7.87 10.67 10.67 4.53 4.53 Sunroof 0.68 -0.68