Using a Business Idea of your Choice prepare a Business Pitch. Each member of

the team will present on one aspect of the following:

Idea, Target Market, Impact, Team, Business Model

$1.$ The Business Idea$/$Opportunity$/$ gap$/$problem

Before picking a business product$/$service to sell, ask yourself the following

questions:

a$.$ What are my potential customers$$ problems and needs?

b$.$ What are their areas of pain?

c$.$ Would they be willing to pay to have these problems solved and their pain

relieved?

d$.$ What alternatives exist today to meet these needs?

e$.$ Who are the potential competitors in the space today?

f$.$ What are their strengths and weaknesses?

g$.$ What are the opportunities to better meet the needs of the market place?

h$.$ Can I provide a better product or service at a reasonable price?

$2.$ The Market

a$.$ Who is your target market? $($these are the different groups of customers

who will buy the product$/$service$)$

b$.$ Who are your potential customers? What are their numbers? Where are

they located?

c$.$ How big$/$attractive is the market for your product$/$service$?$

d$.$ What proportion of the market can you capture?

e$.$ What are the buying patterns of your customers?