Question
Using a marketing planning framework of your choice, medium-term strategic marketing plan and present it to the board of directors by including the following areas
Using a marketing planning framework of your choice, medium-term strategic marketing plan and present it to the board of directors by including the following areas
Strategic intent (Vision/ Mission and Values)
Marketing objectives
Market segmentation - STP
Marketing Strategy - Ansoff's Matrix, Generic strategies, branding strategy, competitive advantage
Tactics - 7 Ps, Organizational structure
Actions & Control - Balance scorecard, Budgets, Schedules
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
