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Using an organisation of your choice, evaluate ways in which changes within the organisation's MACRO environment might impact upon its marketing strategies and activities. Critically
Using an organisation of your choice, evaluate ways in which changes within the organisation's MACRO environment might impact upon its marketing strategies and activities.
Critically evaluate the company's strategies for sustainable competitive advantage, segmentation (including targeting and positioning) and branding
B) Identify and critically assess two opportunities for growth within the organisation's MACRO environments C) Make clear links to the marketing theory that underpins your assessment
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