Using Coca Cola 

 

Ethical Implications

 

Assuming that you have decided to sell your company's product to a foreign market, which entry mode would you recommend and why?

 

For a global expansion of marketing for your company's product, which product, pricing, distribution, and promotional strategies would you recommend and why? 

 

Considering the ethical implications of selling your company's product in domestic or foreign markets, what brief ethics statement  captures how your company's brand and product address environmental sustainability and social justice issues.