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Using concepts, theories, and terms from the corresponding Chapter discuss the following: 1. The company background, the current situation and any competitive issues; 2. The

Using concepts, theories, and terms from the corresponding Chapter discuss the following: 1. The company background, the current situation and any competitive issues; 2. The potential choices and opportunities going forward. 3. Question: how can McKinsey harness the "spontaneous interaction of many" for it's clients benefit

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