Using either Adidas or Nike:

1 a) Provide a brief background of the company and industry, then identify a current ethical issue that has an effect on the industry that the company is operating in.

1b) Continue the discussion by connecting how this issue relates to the use and/or abuse of power orhow the issue relates to concerns regarding the changing social contract in particular address the business response or criticism of business.

2) Discuss how the company could use Carroll's Corporate Social Performance Model or a Social Responsiveness view to deal with the issue from a CSR perspective - defend your choice.