Using Excel, design a model for comparing three brands of smartphones, using appropriate attributes for such devices. Label the key parts of the model.Calculate the overall scores for the brands in the model. What are three possible uses of such a model for the marketing managers of one of the brands?Discuss the concept of multi-attribute attitude models. What is the most common name for such models?

Instructions:

Answer should be between 150 and 200 words, not including the actual model.