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What is the primary purpose of any channel of distribution? Enumerate 5 functions that channel partners perform to add value to a product or service?

  1. What is the primary purpose of any channel of distribution?
  2. Enumerate 5 functions that channel partners perform to add value to a product or service? Briefly explain each.
  3. Value-added functions of channel members can be classified under 3 categories. Name each function.
  4. Enumerate the 5 Types of Channel Partners.
  5. Define the following:

a) Marketing channel

b) Disintermediation

c) Intensive Distribution

d) Selective Distribution

e) Exclusive Distribution

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