Using Harvard Case study - Apple (in 2013): How to Sustain a Competitive Advantage?

1. Summarize Apples product segments and suggest where it can pursue continued growth. 2. What does Tim Cooks selection as Steve Jobs successor signal about the companys future strategy? 3. Identify the top challenges Tim Cook faces and how he should address them. 4. Considering the Internal and External environment, perform a SWOT analysis for Apple (four section chart). 5. How does this case connect to our readings for this week? Where possible try to use language and images from the readings as examples. 6. What was YOUR key learning from this case?