Question
Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response: Provide recommendations for companies to overcome/take advantage of
Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response:
Provide recommendations for companies to overcome/take advantage of three current and three future challenges that companies are facing in "integrating" marketing communications to consumers.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
