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using Kapferer's Prism. Suggest a name and logo for the product. Create a statement (tagline) which enables to show case the uniqueness of your product.
using Kapferer's Prism.
- Suggest a name and logo for the product.
- Create a statement (tagline) which enables to show case the uniqueness of your product. (Give a justification for the same).
- Explain the identity created as per Kapferer's Identity Prism frame work. Slide used in the class is attached for your reference.
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
