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Using simple language in persuasive messages a. reduces your credibility, since jargon and complex terminology are impressive. b. helps avoid suspicions of fantastic claims and

Using simple language in persuasive messages

a. reduces your credibility, since jargon and complex terminology are impressive.

b. helps avoid suspicions of fantastic claims and emotional manipulation.

c. is harmful when addressing external audiences.

d. confuses the audience, since they expect you to show how much you know.

e. is fine as long as you overwhelm the audience with complicated charts and diagrams.

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