Using the accompanying explanations of each IT strategic role, suggest the appropriate IT strategic role (automate, informate or transform) for the following types of IT investments. Depending on your interpretation, it is possible that some of the IT investments could include two IT strategic roles.

1. Digital Health Records

2. Google Maps that recommend hotels and restaurants along a trip path

3. Customer relationship management software

4. Supply chain management software

5. Enterprise systems

6. Airline flight reservations systems

7. PayPal (www.paypal.com)

8. Amazon.com product recommendation on your homepage

9. eBay

10. Course and teacher evaluations conducted online for the first time (instead of on paper)