Using the case study, New Balance, Out of Step? By Kristen Regine, Johnson & Wales University, answer the following questions below referencing rhe case.

$1.$ Explain the consumer decision$-$making process when

purchasing a new pair of sneakers.

$2.$ What is the consumer's motivation for wanting to have

the customized pair of $875$ New Balance shoes? Explain.

$3.$ Should New Balance consider a specialty sneaker for the

Boston market? If so$,$ what do you envision?

$4.$ What is the effect of the New Balance brand on the

consumers$$ judgment to buy or not to buy?

$5.$ Discuss the atmospherics of the two shopping areas,

Legacy Place in Dedham, MA$,$ and the Flatiron district in

New York City.

$6.$ Visit three stores selling running shoes. Describe how the atmospherics differ across the stores. Why do these differences exist?