Using the case study NFL'S SCOOFLES: SCOOPED WITH MARKETING RESEARCH PROBLEM? answer these questions

1. As the Market Researcher of the company, what steps would you follow to clarify the situation and properly define the Marketing Decision Problem?
2. What type(s) of Market Research Methodology has NFL's used before launching the new product? What would you have done differently?
3. Before launching a new category, how could you use Market Research to help you determine the Marketing Mix of the new product? (suggest Market Research techniques to recommend a price, to choose the right channels, to help you develop a product and to evaluate a communication material or plan).