Using the Cohesion Case, the www.finance.yahoo.com information, the Annual Report , and the Industry Survey document, on a separate sheet of paper list what you consider to be PepsiCos ten major strengths, ten major weaknesses, ten major opportunities, and ten major threats. Each factor listed for this exercise must include a percent, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Copyright | Prentice Hall | Strategic Management | Edition 15 | elena.hill@my.stmary.edu | Printed from www.chegg.com