Using the commercial A Doll Can Change the World by Mattel, https://www.youtube.com/watch?v=hXLiK8whHPc

Does the company focus on tangible features or intangibles (such as emotions, status, etc.) or some combination thereof? Do you believe this is the right focus? Why or why not? If the focus is on tangible features do you think they should change to intangibles, and vice versa? And if they have a more hybrid approach, would you change it, and if so how?

Based upon your preceding analysis, develop what do you believe is the strategy of the brand/company and its Mission Statement. Explain the strategy by referencing back to the analysis. Remember that a brand's/company's mission, overall strategy, and marketing strategy and execution MUST be in alignment if the brand/company is to be successful.