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Using the concepts addressed in Chapter 5 , address the following items. Checklist: Compose the research problem for Sybil s Artificial Flowers. Create the research
Using the concepts addressed in Chapter address the following items.
Checklist:
Compose the research problem for Sybils Artificial Flowers.
Create the research plan using secondary and primary data.
Evaluate secondary data; what does secondary data suggest in terms of market size, growth rates, consumer and business opportunities, and trends for this industry?
For primary data, include whether you will utilize qualitative, quantitative, or both.
Defend your rationale for each choice.
Provide a list of ten questions open and closeended to help Sybil better understand her customers.
Explain how you will collect the information for the sampling plan, contact methods, and data mining.
Evaluate the consumer and business opportunities based on your initial research.
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