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Using the example of music as your brand, Develop a Digital strategy that takes into consideration: The purpose/ objectives you want to achieve online The
Using the example of music as your brand, Develop a Digital strategy that takes into consideration:
- The purpose/ objectives you want to achieve online
- The platforms/touchpoints you are/need to be on
- The content posted/ needs to be created
- Key Performance indicators to measure performance
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
