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Using the FINANCIAL worksheet, do a five-year projection for Dells Executive PC using market shares obtained from PERCEPTOR or ASSESSOR. Assume the market share projected

  1. Using the FINANCIAL worksheet, do a five-year projection for Dells Executive PC using market shares obtained from PERCEPTOR or ASSESSOR. Assume the market share projected for Year 1 by PERCEPTOR or ASSESSOR is maintained through Year 5. Hint: When using the FINANCIAL worksheet, make your entries of unit sales in thousands of units, and dollar figures in thousands of dollars. That is, to enter 30 million units, type 30000, or to enter indirect costs of $100,000,000, enter 100000. This minimizes the number of zeroes in the spreadsheet and facilitates interpretation. Caution: Add back the zeroes when obtaining results. So if your NPV shows $2,000,000, it really means $2 billion!

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