• Using the following outline, complete a promotional plan for a retail business with which you are familiar.
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•  a. Describe the retail store and target market for which the promotional plan will be executed. 
• b. Establish objectives for the promotional plan. 
• c. List merchandise that will be promoted. 
• d. Develop a budget for the promotional plan. 
• e. Describe the promotional activities that will be used in the campaign. 
• f. Develop a schedule (timetable) for the events. 
• g. Develop a responsibility sheet showing who is assigned responsibility to accomplish each activity. 
• h. Describe how the results of each promotional activity will be evaluated as well as the benefits to the store.
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