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Using the industry for Vera Bradley Inc. Required: Explain the major factors that enter into an assessment of whether an industry does or does not

Using the industry for Vera Bradley Inc.

Required:

Explain the major factors that enter into an assessment of whether an industry does or does not have long-term attractiveness? Can an industry be attractive to one company and unattractive to another? Why? How does a company develop a competitive capability and then the ultimate competitive advantage?

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