Using the Roger's diffusion of Innovations theory, assess the market success for plant based meat (Example Impossible Burger or Beyond Meat) pick one of these two.

W! Characteristics of Innovation Roger's Diffusion of Innovations Model - Relative Advantage over existing technologies can be perceived, may be measured in economic terms, social prestige, convenience and satisfaction. - Compatibility with existing values, past experiences, needs of potential adopters (and their social system) Complexity - degree to which an innovation is perceived as difficult to understand and use. - Trialability degree to which an innovation may be experimented with on a limited basis. A trialabie innovation represented less uncertainty to a potential adopter. - Observability degree to which the results of an innovation are visible to others. at