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Using the scenario of students eating at a university's cafeteria, answer the following questions: Define the purpose and use of an intent scale in commercial
Using the scenario of students eating at a university's cafeteria, answer the following questions:
- Define the purpose and use of an intent scale in commercial market research.
- Develop a purchase intent scale for students eating at auniversity's cafeteria.
- How might the reliability and validity of this scale be measured?
- Why do you think purchase intent scales are so popular in marketing research?
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