Using the template provided in the module found in this week's content area, post your discussion of the business description for your store (physical or digital products only, please) of your business plan.

Template: This section of your business plan will answer two fundamental questions: Who are you and what do you plan to do? Answering these questions provides an introduction to why you're in business, why you're different, what you have going for you, and why you're a good bet if you're asking for investmentbut clarifying these details will still be a useful exercise even if you're the only person who ever sees it. It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies. Here are some of the components you should include in your company overview: Business structure Are you a sole proprietorship, general partnership, limited partnership, or an incorporated company? Nature of the business What do you sell? Include a short overview of all products or services you offer. Industry Think of the broad category of products you sell to identify your industry. Some examples could include "women's fitness" or "independently published books." Vision, mission, and values To define your values, think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors. Now consider how you'd like to conduct business with each of them. As you make a list, your core values may start to emerge. From there, you can pen your mission statement. It should state why your business exists in a convincing manner, and it should be no longer than a single sentence. As an example, Shopify's mission statement is "Make commerce better for everyone." It's the "why" behind everything we do, and clear enough that it needs no further explanation. Next you can craft your vision statement. What impact do you envision your business having on the world once you've achieved your vision? Phrase that impact as an assertionbegin the statement with "We will..." and you'll be off to a great start. The best vision statements are concise, so while you can go over a single sentence, try to keep it under three at most. Background information If you have relevant experience or other information that is pertinent to your business or your plans, include it here. Business objectives You'll want to include both short- and long-term goals in the company overview section of your plan. In the context of a business, short-term goals are generally ones you plan to achieve in the next year, while long-term goals are ones, you're aiming for in the next 1-5 years. When including them, make sure your goals are all S.M.A.R.T.: Specific, measurable, attainable, realistic, and time-bound. Team Include an overview of your existing team, and any predicted hires, with their salaries. While some of these are statements of fact, others will require a bit more thought to define, especially when it comes to your business' vision, mission, and values. This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.