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https://www.youtube.com/watch?time_continue=3&v=1OH8Dei4-YU&feature=emb_title 1. Do you think that using Rihanna as a celebrity endorsement for the brand in targeting a younger segment is an effective strategy in

https://www.youtube.com/watch?time_continue=3&v=1OH8Dei4-YU&feature=emb_title

1. Do you think that using Rihanna as a celebrity endorsement for the brand in targeting a younger segment is an effective strategy in building the image of the brand for this segment.

Discuss with supporting evidence.

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