Using this informaion I need a Executive Summary

1.1 The Company Let it Snow will be known for the finest snow cone for bring childhood memories back and making new with your child with the classic and new flavors. Startup cost will be 30,000 which includes the food license, city permit, inventory, building, and all other expenses for opening a new business. The financed will be through loans. Let it Snow will be in the parking lot at the new community center in Moore off Broadway. According to the City of Moore there is around 200 people visit daily making for great location for a business. Let it Snow will provide a building and share a portion of the unties with the center. Since the parking lot has been built already we will share a portion of the cost to keep up with the parking lot and ground sounding the building Company Ownership Let is Snow will be operated by Theresa Ross and her son Tim Ross and her daughter Destiny Ross as a sole proprietorship. The company will provide services to all individuals craving for something different or to remind them of their childhood. Our vision is to put a smile on all young and old faces. Here at Let it Snow believe Let it snow will produce all the classic flavors you remember as a child with some of the new flavors kids love today. Snow cone are much different than any other summer time dessert around. Snow cone are placed in a cup instead of a cone that will melt all over you in a matter of minutes. When the ice of a snow cone melt into the cup the better the syrup will taste. 1.2 Product and Services Let it Snow is a snow cone business at the located at 700 S. Broadway in Moore, Oklahoma. We are a family owned business. Let it Snow will be known for the finest snow cone for bring childhood memories back and making new with your child with the classic and new flavors. Let it Snow is located right by the new community center in Moore, next to housing neighborhoods, the new pool is located there, and three schools located less than three miles. Let it Snow has the potential to grow into other local community center in Moore and Norman. We sell all the old flavors you came to love and all the new flavors your kids love. 1.3 Vision Statement The company will provide services to all individuals craving for something different or to remind them of their childhood. Our vision is to put a smile on all young and old faces. 1.4 Mission Statement Here at Let it Snow believe Let it snow will produce all the classic flavors you remember as a child with some of the new flavors kids love today. 1.5 Objectives Retail customers will be the mid- income range, we will serve all ages from children to adult. Our objectives are as following, to make a net profit of 55,000 by the 3rd year. To make five new flavors for the customers have never tried. To sell other products like chips, candy, cokes Strategies (imitative/innovative) For sales literature will be distributed by the following source, fliers, web, and the Moore local town paper. Put a smile on your face, Let it Snow! I plane one mailing out brochure through the mail a month before we open to get the word out. Let it Snow will use the web by using face book to reach all clients that might not live near. If you are a first-time user and like and share our page we will give you your first snow cone free. 1.6 Value Proposition Let it Snow will offer two values. One offering familys a place where they could come to make memorize with their kids. Second off a low cost great tasting produce. II. Industry Description and Outlook 2.1 Industry Description and Outlook Summary This U.S. industry falls under the NAICS code 722330 title Mobile Food Service and under the SIC code 5963 title Direct Selling Establishments. 2.2 Porters 5 forces industry analysis. Provide your logic in separate paragraphs for each force. 2.2.1 Barriers to entry The threat of entry for a snow cone company is high. The low cost to entry into business makes it entice for people looking at starting their first company. There is not of government policies that would get in the way of starting a business. You would need a food handler permeant to get started. However, all that consist of is a few tests and a few classes to attend. 2.2.2 Bargaining Power Suppliers The bargaining power is differently with the supplier. Not having a lot of companies to choose from when buying your supplies most company can change what they like for it. 2.2.3 Competition / Rivalry The threat of competition or rivalry is growing in Oklahoma. For you not to fall to your competitors you must a good product low offering it at low cost to them. You must have a better location than the next start up company. 2.3 Overall Industry Overall, I believe that is would be a great market to venture into. The potently to make money is great. The industry is growing a rapid rate. People are wanting something that will cool them off in the summer months that dont cost too much. III. Competitive Analysis There are three main competitors they are Summer Snow Entertainment, Kona Ice OKC, and Bonnie Snak Shak. Summer Snow Strengths: There are located by a park and established business where people already have a loyalty to them. Weakness: they main weakness: One primary weakness is the cost. For a large snow cone would cost you 5.50. The quality of their ice is not the best. The machine does not shave instead there is big chunks in them. Kona Ice OKC Strengths: The biggest strengths are that they are not a brick and mortar. They are a mobile company going to business to rent out their service. Bonnie Snak Shak. Strengths: Bonnie one strengths are they are low cost. Offering a lot of little price. Weakness: One weakness is the quality of the product. The syrup this low quality and you can taste it in the cone. Moore is located in between two major cities, Oklahoma City and Norman. Which would make a prime location to start a business, you could potently have customs going to the OU games or families deciding to to the local shopping mall or going to the community center. Moore is about 20 square mile. Frequent to violent storms. According to Population Demographics for Moore, Oklahoma in 2016 and 2017. (n.d.). Moore population is 23061, with most of the population 35 and over. With 78 percent are white with a median income being married with children. We will target mid income families and parents or grandparent. The graph show the median income in Moore, many parents could afford to buy a snow cone daily. While offering low cost with excellent quality will make repeat customers to the business. With most of the population being over 35 could have enormous volume of sells by target children. Everyone know if you can get the kids to want to come the parents and grandparent will come if the prices are reasonably