Question
Using Walmart's tagline ,Always low prices. Always. How has the brand positioned itself among the competition? What assumptions can we make about Walmarts perceptions of
Using Walmart's tagline,"Always low prices. Always." How has the brand positioned itself among the competition? What assumptions can we make about Walmarts perceptions of their consumer market based on that positioning? What perceptions does Walmart assume its customers hold?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
