Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business. (A build up on Assignment 1 & 2)

Areas to consider:

1. Product development process

2. Pricing strategy and motivate why

3. Supply chain system and value chain system (upstream and downstream)

4. Promotional strategy and motivate why

5. People

6. Physical evidence

7.Process