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Using your own words, define digital personalization. Write main types of implicit data that can be captured in analytics as recommended by the digital personalisation

Using your own words, define digital personalization. Write main types of implicit data that can be captured in analytics as recommended by the digital personalisation provider Monetate (2017) with examples. (more example and elaboration) (more explanation)

references

  1. Profile characteristics
  2. Optimisation using AB testing
  3. Segmentation using rules-based targeting.
  4. 1:1 Personalisation

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